From PSL cricket nights to jackpot slots at 2 AM — 97pak was built around how Pakistani players actually play, not adapted from somewhere else. Here's the story behind the platform.
97pak started from a fairly straightforward observation: Pakistani players had a strong appetite for online gaming and sports betting, but the platforms they were using were built for other markets. You'd have to do mental arithmetic to convert your balance from dollars or euros, the payment options were clunky and indirect, and the cricket coverage — the one thing Pakistanis care about most — was treated as just another sport rather than the national passion it genuinely is.
The people behind 97pak decided to build something that addressed those frustrations properly rather than bolting on PKR payments and calling it done. The platform was designed from scratch with Pakistani players as the primary audience — not an afterthought or a localisation project on top of a European product.
That meant building a PKR-native payment stack where JazzCash and Easypaisa are genuinely first-class options, not workarounds. It meant making cricket the headline sport with the kind of market depth that actually rewards people who follow the game closely — over 500 markets on a major Pakistan fixture, including the granular in-play options that local fans appreciate because they understand the game well enough to form real opinions about specific outcomes.
It also meant building around the reality of how Pakistani users consume digital services — primarily on mobile, often on 4G networks, typically in shorter bursts rather than long desktop sessions. Every part of the platform, from game load times to the bet slip layout to the deposit confirmation flow, was tested and refined with that usage pattern in mind.
97pak has grown steadily since launching, and the product has evolved considerably based on what players actually use and ask for. The VIP programme was expanded after early feedback from regular players who wanted recognition and tangible benefits for their ongoing activity. The slots library grew significantly as the team understood which genres and providers resonated most with Pakistani taste. The live casino section was added once the infrastructure could support real-time dealer streaming reliably on mobile connections common in Pakistan.
The team behind 97pak genuinely likes sports and gaming. That sounds obvious but it matters in practice — the decisions about what to build, which events to prioritise and how to present information reflect the perspective of people who follow cricket and football and understand why esports has developed such a loyal audience among younger Pakistani players. It's not a team making guesses about what a Pakistani audience wants; it's a team that shares a lot of those interests directly.
97pak launches with a sports betting section focused on cricket, a slots library of initial titles and JazzCash and Easypaisa as core payment options.
Full PSL season coverage introduced with tournament-specific markets. Live in-play betting during PSL fixtures generates the highest simultaneous user activity in platform history to that point.
Four-tier VIP system with monthly cashback, priority withdrawals and dedicated account managers at higher tiers. Designed based on direct feedback from regular players.
Real-time dealer games including Baccarat, Roulette, Teen Patti and Andar Bahar introduced with mobile-optimised streaming tested on Pakistani 4G networks.
Dedicated apps released on both platforms with push notifications for match alerts, faster loading and offline account management features.
97pak now covers over 1,200 slot titles, 30+ sports with live in-play, a full live casino section and the VIP programme — all running natively in PKR.
These aren't marketing bullet points. They're the specific decisions made during the build and ongoing operation of the platform that create a noticeably different experience.
Your balance, your bets, your winnings — all in Pakistani Rupees throughout. No conversion rates, no dollar-denomination surprises. JazzCash and Easypaisa deposits clear in seconds because they're built into the actual payment stack, not routed through intermediaries.
Pakistan vs anyone, PSL group stages, T20 tournaments, Asia Cup, domestic cricket — covered in genuine depth. Over 500 markets on top-tier fixtures including live in-play options that update ball by ball. The cricket section was built by people who actually watch the game.
Most 97pak users play on their phones. The app and mobile browser experience were built and tested specifically for Pakistani 4G conditions — fast game loading, a clean bet slip interface and deposit flows that work without needing WiFi.
Four loyalty tiers starting at Silver with real monthly cashback on net activity. The higher the tier, the faster your withdrawals get processed and the more personalised your experience becomes. Activity across all sections — sports, slots, live casino — counts toward your tier.
Live chat is available 24 hours a day, every day. During major cricket events the support team scales up. If you have a payment query or account question at 3 AM on PSL final night, someone is there to help — not an auto-responder bot.
Every transaction in your account history comes with a timestamp and reference number. Game RTP figures are shown clearly. The responsible gaming tools are easy to find and genuinely functional. 97pak doesn't hide information that players have a right to see.
Values sound abstract until you see how they translate into actual product decisions. Here's how ours show up in practice.
Game RTPs are displayed before you play. Transaction records are complete and timestamped. Bonus terms are written clearly. We don't obscure information that matters to players.
Product updates at 97pak come from player feedback. The VIP programme, the esports section, the PSL-specific features — all of these were built or expanded because players said they wanted them.
Deposit limits, session reminders and self-exclusion tools are built into the platform and easy to access — not buried. 97pak is an 18+ platform and that boundary is taken seriously.
Slow-loading games and clunky payment flows aren't acceptable to us. Every part of the platform is tested on realistic Pakistani mobile conditions before it ships.
The 97pak of today is better than it was a year ago, and the 97pak of next year will be better still. New games are added regularly, existing features are refined and new categories are opened as player interest develops.
The 97pak team spans product, technology, payments, content and customer support. A few of the key areas:
Responsible for how the platform looks, flows and feels. Collects player feedback and translates it into product improvements on a continuous cycle.
Keeps the platform running fast and reliably. Manages the payment integrations, game provider connections and security infrastructure.
Manages market creation for cricket fixtures, PSL events and all other sports. Includes people who follow cricket very closely and understand the local sporting calendar.
Available around the clock via live chat and email. Handles payment queries, account issues, VIP questions and anything else players need help with.
Online gaming and sports betting are genuinely enjoyable for a lot of people, but they work best when they're part of a balanced leisure routine rather than the main event. 97pak provides practical tools to help players stay in control: deposit limits you can set in your account settings, session time reminders that alert you after a chosen period of continuous play and a self-exclusion option for players who feel they need a longer break from the platform.
The single most useful habit is deciding your budget before you start a session — whether that's PKR 500 for a casual evening on the slots or a set weekly amount for cricket betting — and treating that as a fixed cost of entertainment rather than an investment you expect to grow. Wins happen and they're part of the enjoyment, but the right baseline expectation is that you're paying for the experience of playing, not running a side income stream.
97pak is strictly an 18+ platform. All accounts require CNIC-based identity verification. If you or someone you know is experiencing difficulty managing gaming habits, the responsible gaming tools in your account settings are a good first step. For more serious concerns, speaking to a trusted person in your life is always the right call. You can find more guidance on our Responsible Gaming page.